Especially for you! Really for me?

Years ago, I had a BlackBerry mobile phone from work. Day and night, I received many phone calls and text messages. That telephone was filled with many contacts, many of so-called "VIPs" from government and international organizations.

Here in Thailand for years already I have had a small prepaid mobile phone without a touchscreen. That device costs me around 60 Euro cents per month. There are only a few contacts in. My daughter, son, girlfriend, brother and sisters and only a few friends. My real VIPs in life.

Usually my cell phone rests on the shelf in the kitchen and not on my belt. Maybe I get a call in three or four days. Nobody bother me with phone calls from special promotions (I hate them) but ..., with a cheap subscription, I sometimes get a text message. As a kind of rabbit that is unexpectedly pulled out of a hat. This morning I received one again. 

When I discover that I received a message, I read it. I remove messages in Thai immediately because I cannot read them. And if they are really important, I have already learned that people know where to find me. Usually it's all about money.

Text messages in English usually start with: "Especially for you!" As a first sentence.

And as everyone understands, this is not true. There is nothing special for me in these messages, so I immediately delete them too after reading that first sentence, not wasting time reading the rest of the text. It's for sure another marketing campaign that begs me to buy specifically for the company that wants me to buy something that I don't really need at all. Maybe especially for them and certainly not for me. Like I wrote, I hate all these promotions.

In the same way if I have to buy something in a store that I really need. In many stores, employees come directly to me to tell me that they have a special promotion for me. Not what I want. Sorry about that and thanks.

There is nothing special in this for me personally. It is only about increasing the degree of consumption. Yes, it has everything to do with economics, but not with me.
Christmas is on it's way. At least one month again an hysterical marketing campaign to help people to buy things they do not need. Forgetting the basic story at all... 

Great to have an almost empty cell phone and a calm mind that absolutely does not encourage me to buy things that I don't really need. No unwanted rabbits needed. Only the ones I choose myself.  

Gangey Gruma (Frans Captijn)
email: captijninsight@gmail.com 

Foto blog: http://franscaptijnhisworld.blogspot.com

Captijn Insight. Catalyst in developing tranquility & in-sight to get in a sustainable way real connection, purpose, pleasure and flow in life, love, family, business, career and work again.