Management without soul engagement. How to completely destroy a company or organization within a year.

To run a business you must be competent and skilled. In high school I learned that, economically speaking, you run a company to make optimal profit. In my opinion at least one side of the coin.

More and more, in the business and increasingly disconnected world, we can discover that soul engagement, customer contact and so-called after-sales (customer satisfaction) are elements that are needed to keep customers happy with the product or service they are paying for. It lowers the threshold to come back to you again and thus the continuity of your company.

Management therefore not only requires a business sense and knowledge but also passion. Soul engagement and commitment, a belief in the product, knowing what you are doing, knowing the purpose and value of your contribution, embracing the work environment (culture) in which you work and sincere involvement. Not only running for and collecting the money as the main goal.

In management terms, this requires a proper mix of feminine and masculine (Yin Yang) qualities in relation to the company you want to run or the product or service that you want to deliver. And if you run a company as a team, you have to be flexible in that team, speak the same language and complement each other where necessary or desired instead of competing. Keep your eyes and ears open and adapt your behavior to what is necessary or required for the ‘overall’ at any time.

From the sideline I experienced how, in my opinion, because of lack of knowledge of the unique services of a to me dear company, lack of understanding of and dealing with culture difference, lack of management teamwork, developing a culture of fear and especially the lack of soul engagement, a beautiful company in one year completely stranded and was destroyed.

Motivated staff turned their backs to the management and company. All returning individual customers and groups left. Negative mouth-to-mouth 'recommendation' makes a relaunch, if at all possible, hard at least not under the same name. The firm is for sale again ...

Soul engagement is something that really counts and if you know how to deal with, running a business can be a feast that provides energy, customer relations and money in a decent way. Very different from managing something that has been declared dead in advance due to the lack of it.

Sad to watch this dying process as an outsider.


Gangey Gruma (Frans Captijn)

Captijn Insight. Catalyst in developing tranquility & in-sight to get in a sustainable way real connection, purpose, pleasure and flow in life, love, family, business, career and work again.

captijninsight@gmail.com