Sometimes I am painfully reminded that my no longer being on the 'social' media, no longer reading newspapers, and almost no watching television has its drawbacks. Too late my sister painfully had to remind me that it had been Black Friday and Cyber Monday already. I had missed it ... I could have saved myself so much money and all those discounts slipped between my fingers. Too bad.
Black Friday and Cyber Monday? I had never heard of it and yet it seems to have kept many people in their grip. A form of super sale and certainly with the generally more expensive December month arriving this was a missed opportunity. Or wasn’t it?
It seems to be a, for me, again new marketing trick and just in my experience, yes, we kick in again. Because if you look a little bit deeper into that phenomenon, you may in all reasonableness wonder what actually is offered in those ‘super’ deals. Marketing helps you to believe that you cannot live without this offers or that you are crazy if you do not buy this things now (or never). Not having this things maybe even give you the idea you are not part of the ‘general group’ any longer. And that’s not what you want… It's only about buying, buying and even more buying. Whether or not you have the money for it and whether or not you need it (for me I just do NOT need it). It's good for the economy, and that certainly applies to all those personal loans companies who will earn big money on it again. What you get? Another temporary toy or thing. Many times even depths hard to get rid of because you have less money to spend and new arrivals will scream to buy them again.
Quickly you discover that what you bought is already out of date again and you will be reminded of perhaps a new phenomenon 'Saving Wednesday' (if it is not already there) that you can throw away your old junk better and exchange (buy again) for something new. After all, you need to be ‘up-to-date’ with for instance the technique you believe and are told by your friends
As my dog shakes his fur regularly, I too did that. And indeed my fur is a bit thinner and still that shake caused me, just like with him, to notice with a smile on my face that I had not missed Black Friday and Cyber Monday at all. I had saved lots of money. After all, I had not spent a single penny on it because I did not have the need or the desire to purchase something. I had and do not need this things to lead a super nice and valuable life.
What a relief and what a super good catch. Wake up. That call, or the offer to save as we believe, is no more than only shouting for investment. To buy and thereby to spend.
So I saved more than great! And to celebrate that soon I will experience Japan with my girlfriend. All because of missing out on these days, I have obviously saved that money now.
Gangey Gruma (Frans Captijn)
Captijn Insight. Catalyst in developing tranquility & in-sight to get in a sustainable way real connection, purpose, pleasure and flow in life, love, family, business, career and work again.